Resume

Marketing Strategist. Social Media Consultant. Project Manager.

Recent Projects
  • Increased North Texas Master Naturalist event attendance by 23% over prior year, and added 6,500 prospects by developing social media strategy and managing Facebook, Twitter and Instagram team.
  • Grew revenue by 113% and added 40% more patients by leading the digital platform rebranding and hosting live events for medical spa and surgical office.
  • Led hikes in the Great Trinity Forest in conjunction with journalist Amy Martin and anthropologist Linda Pelon. Introduced Rickey Callahan (City Council District 5), DPD, DFD and other city officials to the forest.
Experience
Currently

Marketing Director, Consultant
Texas Financial Partners

  • Design and implement marketing strategy for agency
  • Develop web content, LinkedIn strategy and outbound marketing communication adhering to regulatory guidelines
  • Plan and coordinate industry and client events
Ten Years

Marketing Consultant and Business Manager
K2 Connectivity–Connecting Business with Nature

  • Develop and implement marketing and social media campaigns to organically grow revenue
  • Manage process improvement plans within financial and operational segments of businesses
  • Build client relationships with North Texas Master Naturalist, Dr. and Mrs. Thornwell Parker III, Elevate Medical Spa, CD Wealth Management and The Elisa Project through SMU
Ten Years

Marketing Manager and Business Manager
Head Bank Freelance Advertising

  • Managed hundreds of television, radio and print projects for clients and brands including Pepsi, Frito-Lay, Coors, La Madeleine, Johnson & Johnson, Southern Methodist Universtiy and Children’s Medical Center of Dallas
  • Built the first freelance advertising businesses outside of NY and LA areas, personally generating revenue over a million dollars annually
Six Years

Account Supervisor
The Richards Group

  • Managed budgets over $6 million for companies including TGI Fridays, Memorex and Dallas Children’s Advocacy Center
  • Supervised national television and radio campaigns
  • Won multi-year government contract for AIDS prevention project earning award-winning television and print campaigns
Education

Thunderbird School of Global Management, Phoenix, Arizona, Master of Business Administration,  International Business
University of Texas, Austin, Texas, Bachelor of Arts,  Spanish Major and History Minor
Universidad de Valencia, Valencia, Spain, Spanish, literature
Universidad de Granada, Granada, Spain, Spanish, history and culture studies

Certifications

SMU, Certificate of Digital Communications and Social Media
SMU, Certificate of Advanced Social Media Management Analytics and Monitoring
North Texas Master Naturalist
Eco Environmentalist, Audubon
Yoga Therapy Teaching Training, 200 Hours

Volunteer & Non-Profit

North Texas Master Naturalist
Trinity Park Conservancy
YWCA Dallas
Boy Scouts of America


Download Kristi Kerr Leonard’s Resume 9.9.18